Content Marketing - Lets Watch The Trends Of 2017!
Post By: Admin
Category: Content Marketing
Almost halfway into the year, this is an apt time to observe the trends in content marketing 2017 has seen so far, and others that are expected to follow. Content marketing is one of the most happening fields, with trends that change overnight. This poses a difficulty for the marketers, to always be on the lookout of what the customers demand. Here are a few noteworthy trends to look out for in 2017-
1. The Rise of Visual Content
The use of visual content has shown a boom in 2016 and continued through 2017. Take a look around you. Facebook, Instagram, Snapchat are thriving off this single trend, that has captured the whole world. By visual content, we mean both images as well as video content.
2. Catering to a Specific Niche
Since the web is now flooded with content, a stiff competition between marketers is predicted in 2017. With content flooding the web, marketers are forced to make content niche oriented, so that a person will be associating with their area of interest and subject. This will help to streamline the traffic of content marketers. This means that content will become much more personalised to each user.
3. Develop an Organized Approach
This is another trend that has resulted because content marketing is becoming saturated with every day. Marketers are trying to ease the process by developing an organized approach to the problem. This will result in a more efficient user interface.
4. User-Generated Content is the Answer
The foundation of marketing is trust. Developing this trust between a brand and customer is much harder than that between customer and customer. User generated content exploits this fact, and it is undoubtedly effective. Several top brands ask customers to take to social media and upload selfies with hashtag, leading to a social media trend. It also gathers publicity and promotion of the brand through prior customers.
5. RIP Desktop
Use of desktop is not just falling, it’s falling fast. At this rate, it’s predicted that desktop usage will be gone in no time. And the mammoth replacing it is mobile phone. Content marketers have to be prepared for this shift from desktop to phone. Let’s face it, who would want to surf a site they have to squint to read?
While observing recent patterns in content marketing trends is necessary, to stay on top in marketing, you have to forecast what you customer will want tomorrow. Your competitors are already doing their homework. Have you started?
TAGS: Content Marketing